WHOOP 5th Generation Launch

WHOOP

In May 2025, WHOOP launched the 5th generation of their fitness-tracker product line. This launch included two updated devices, a refresh of the corresponding WHOOP app, and introduced a new subscription system with 3 tiers of membership. In the months leading up to this launch, my team was tasked to update and create a creative suite of work to promote the launch across social, broadcast, web, and brand media.

It took a lot of work to bring this launch to life. To start, we partnered with a 3D studio based in the UK, Bolder Creative, to create a modular library of over 100 production-ready product renders (a detailed breakdown of this work can be viewed on their website).

I managed this production from start to finish- building the brief, coordinating schedules and communications between their studio and our internal teams, and providing art direction and feedback for every render received. This hands-on approach worked in my favor, since I was also responsible for incorporating these assets into my own work later on. As we made our way through the 3D production cycle, I was also busy planning the design and animation of both promotional and educational content in support of this launch. Below is a small sample of the final work.