Sprite Lymonade

JOINT+WKNY

 
 
 
 
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About

A project that began as social GIFs to promote Sprite’s new Lymonade flavor ended up in a full broadcast spot! It was a lot of fun playing around with a combination of animated styles and elements.

The original ask was to create some GIPHY animated stickers for use on Instagram and Snapchat stories. Once these were solidified, the team decided to incorporate the style into an accompanying broadcast spot to add some flair. To make these, we used a combination of pre-built and new cel-FX animations, bringing them into After Effects and mixing them with the more tactile sticker animations.