Grace and the Gravy Pirates: a HEINZ Thanksgiving Story

JOINT+WKNY

“Thanksgiving ahoy! Set sail with Captain Grace and her rowdy band of Gravy Pirates as they try to save their Thanksgiving holiday from becoming dried-out and boring. Will Grace continue her grandmother’s legacy and save the most special day of the year? Or will the forces of dryness prevail? Find out in this new HEINZ holiday classic!”
-Grace & the Gravy Pirates book description

About

For Thanksgiving 2021, HEINZ & W+K created this children’s book to fight Thanksgiving dryness and promote HEINZ gravy (if you’re curious). Our team brought the tale to life on IG stories. While the book is best viewed on mobile in its native tap-to-read format (link here!), I’ve also included the full animation here on my website.