Bud Light x Cleveland Browns: Victory Fridge

JOINT+WKNY

About

Bud Light partnered with the Cleveland Browns in 2018 to create the “Victory Fridge” campaign, centered on a series fridges full of Bud Light beer sent to bars all over Cleveland with the promise to automatically unlock the second the Browns win their first football game.

“Bud Light is putting "Victory Fridges" full of Bud Light beer all over Cleveland that will automatically unlock the second the Browns win their first football game. It's a hilarious and brilliant marketing strategy for Bud Light, for the Browns, for the local bars carrying such a fridge and for the long-suffering fans of the Cleveland Browns.” - Forbes, 2018

I worked on the launch video for this campaign, taking inspiration from 90s and early-2000s “as seen on tv” ads to design and animate a footage treatment, integrated graphics, and end card.